When it comes to painting, applying paint to a wall is an easier task than choosing a colour. That’s the finding of a country-wide survey of Canadian paint habits conducted by CIL®.
Forty-four per cent of survey respondents pointed to colour selection as the biggest challenge they associate with painting projects. This compares with 34 per cent who cited preparation as their biggest obstacle.
The study also found that 36 per cent of respondents said they rely on in-store assistance to select a colour for their paint job. What’s more, our retailers report that even those who bring a fabric swatch or accessory from the room to be painted into the store still have trouble envisioning their completed paint projects.
In response to consumer demand, our new website (www.CIL.ca) makes the paint selection process easier. Based on a “model home” concept, the website allows visitors to view dozens of room settings, each featuring a different wall colour.
Unlike the traditional method of showcasing paints by colour family, the website shows colour palettes by room – from bedrooms and bathrooms to kitchens, living areas and dining rooms. Every room category features a wide range of photos, each with a different colour backdrop.
to the model home format showcases paint colours in a true-to-life setting. Just as your would walk through a physical model home and get decorating ideas, ’walk’ through our new website and make more confident colour and décor decisions.
Recognizing it’s often difficult to envision how a paint chip will look on the entire length of a wall, our new website provides a library of room colour options that makes it easy for you to narrow your colour choices from the comfort of your home, before you even step into a store to look at paint swatches.
Our visualizer tool allows you to choose your favourite décor setting and try different CIL paint colours and colour combinations in the room. Or upload – and virtually paint – photos of your own rooms, or pull colours from any uploaded image and bring them into a room setting. Plus – you can save your colour choices in a project folder and share them through social media channels to get input from your family and friends.
According to the survey by CIL paint, the most popular rooms painted by Canadians last year were bedrooms (24 per cent), living and family rooms (23 per cent) and kitchens (22 per cent).